Every time a dating site succeeds in making a match, it loses two users. To offset churn,
Zoosk tells me that tomorrow it's announcing a new business model that complements subscriptions with date discounts,?expert relationship advice, gift ideas, holiday reminders and online scrapbooks. The products could convince users to pay even after they've found their sweethearts. If users fall in love with the new revenue streams, the whole dating industry could start courting happy couples.
Source: http://feedproxy.google.com/~r/Techcrunch/~3/H7OHD3yuJ3U/
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