Tuesday, February 21, 2012

YouTube enlists big-name help to redefine channels (AP)

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In this Dec. 16, 2011 photo, crew member Arthur Hong holds a clapboard while filming holiday movie trailers at the Maker Studios in Culver City, Calif. The $100 million investment by YouTube in 96 new channels starting in October has sparked a flurry of activity in Hollywood's independent producer community. At companies like Maker Studios, which received money for three new channels, the funds have turbo-charged an already teeming operation. (AP Photo/Jae C. Hong)AP - YouTube is enlisting Hollywood's help to reach a generation of viewers more familiar with smartphones than TV remotes.


Source: http://us.rd.yahoo.com/dailynews/rss/entertainment/*http%3A//news.yahoo.com/s/ap/20120221/ap_en_ot/us_tec_youtube_future_of_tv

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