If there is one unambiguous trend in how the Internet is developing today, it's the drive toward the personalization of our online experience. Everything we click, read, search, and watch online is increasingly the result of some delicate optimization effort, whereby our previous clicks, searches, ?likes,? purchases, and interactions determine what appears in our browsers and apps.
Source: http://feeds.slate.com/click.phdo?i=32e22555c75282c4089c2ae7d0880cc1
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